Personal Brand
Brand Overview
I was tasked with creating my branding suite, a project that allowed me to delve into the art of personal branding. I developed a unique logo that encapsulates my design philosophy and aesthetic.
Concept Origins
This project challenged me to think critically about how to visually represent my identity as a designer, ensuring consistency and coherence across all branding elements. Through this process, I gained valuable insights into the importance of branding in establishing a professional presence and conveying a clear, memorable message to my audience.
Process Work
In the initial phase of my branding project, I focused on sketching monograms using my initials, S and F. I experimented with various designs, aiming for a sleek, minimal, and creative aesthetic. These sketches allowed me to explore different styles and compositions, ultimately guiding me towards a design that best represents my brand.
Sketches
For my branding suite, I selected the green hue #668f5e. This color was chosen for its modern and calming qualities, which align well with the sleek and minimalistic design of my logo. The green provides a fresh and professional look, ensuring consistency and visual appeal across all branding materials.
Color Palette
Hex Code : #668f5e CMYK : (64, 26, 76,8) RGB : (102, 143, 93)
Hex Code : #231f20 CMYK : (0, 0, 0,100) RGB : (35, 31, 32)
Typography
I selected Agency Bold for the logo and headers, and Agency Regular for sub-headers and body text. This typeface was chosen because it pairs seamlessly with the sharp, sleek aesthetic of my monogram logo
Building on my initial sketches, I transitioned to creating digital mockups of my monogram designs featuring the letters S and F. This stage allowed me to refine and perfect the sleek, minimal, and creative elements of the logo.
Digital Drafts
The final logo design is a sleek green monogram that creatively utilizes negative space to form my initials, SF. By ingeniously converting the letter S into an F, the logo achieves a modern and minimalistic aesthetic.
Final Logo
Logo Variations
Logo Lockups
Print Products
Enviromental Contact
