Mental Health Triptych
Overview
I was tasked with creating a cohesive set of three posters that not only resonated individually but also interconnected to amplify a unified message. Faced with this task, I chose to focus on an issue close to my heart: Mental Health.
Concept Origins
The concept behind these posters stemmed from a deep-seated belief in the importance of addressing mental health issues faced by men across different walks of life. In a society often conditioned to expect men to be stoic and unwavering, I sought to challenge this stigma through creative expression.
Process Work
My sketches evolved from abstract representations of panic attacks to symbols of self-care and growth. Ultimately, I focused on diverse portrayals of men across professions, aiming to challenge stereotypes and raise awareness about men’s mental health issues.
Sketches
For this poster series, I used #d2b16e and #61634a. The warm, earthy tone of the green adds stability and approachability, while the vibrant #tan symbolizes growth and positivity. Together, these colors create a cohesive and inviting look, reinforcing the themes of mental health awareness and support.
Color Palette
Hex Code : #d2b16e CMYK : (18, 28, 66, 0) RGB : (211, 177, 111)
Hex Code : #61634a CMYK : (58, 46, 72,28) RGB : (97, 99, 74)
Typography
I selected Campaign Black as the primary typeface to deliver a strong and impactful visual message. Its bold and clean lines ensure readability and command attention, perfectly aligning with the serious yet approachable tone of the campaign. The decision to use a two-color palette was crucial for several reasons. Firstly, it ensures visual cohesion across the entire series, making the posters immediately recognizable as part of a unified campaign. Secondly, the simplicity of a limited color palette enhances readability and focus, allowing the important messages to stand out without distraction.
Digital Concepts
I focused on diverse, relatable imagery and cohesive design elements to represent artists, blue-collar workers, and businessmen. Each digital draft aimed to enhance the visual impact and ensure the message was both engaging and accessible while aligning with the overarching theme of mental health awareness.
Final
Each poster highlights a different facet of men's mental health, depicting men in various professions—blue-collar workers, white-collar businessmen, and artists.
Environmental Contact
