Butler Leadership Academy
Brand Overview
Butler Leadership Academy (BLA) is a dynamic and innovative educational institution dedicated to nurturing and developing future leaders. Established to provide a comprehensive mentorship and daycare program, BLA focuses on creating a vibrant, engaging, and supportive environment where children can thrive.
Concept Origins
The rebranding of Butler Leadership Academy was initiated as part of a design concept class that required reimagining and revitalizing an existing brand. The primary objective was to transform BLA from a traditional daycare into a forward-thinking academy that emphasizes leadership and personal development from an early age. The rebranding process was driven by a deep-seated belief in the importance of early childhood education and the critical role it plays in shaping future leaders.
Process Work
Logo
Original Logo
The original logo of Butler Leadership Academy, featuring black steps with black child figures running up, symbolized growth and progress toward leadership. While the concept was fitting, the execution was dull and lacked vibrancy.
New Logo
The rebranding of Butler Leadership Academy was initiated as part of a design concept class that required reimagining and revitalizing an existing brand. The primary objective was to transform BLA from a traditional daycare into a forward-thinking academy that emphasizes leadership and personal development from an early age.
Sketches
The goal was to retain the symbolic steps from the original logo while introducing more eye-catching elements and improved typography.
The combination of green’s calmness, red’s energy, and orange’s warmth strikes a perfect balance, supporting a holistic approach to child development and leadership training. These colors help convey a message of growth, enthusiasm, and success, aligning with the core values and mission of Butler Leadership Academy
Color Palette
Hex Code : #ee3824 CMYK : (0, 85.34, 95.79, 0.05) RGB : (255, 73, 28
Hex Code : #a6e900 CMYK : (21.25, 4.74, 60.06,0) RGB : (166, 323, 0)
Hex Code : #ffaf4a CMYK : (0 36.44, 78.45, 0) RGB : (255, 175, 76)
Hex Code : #231f20 CMYK : (0, 0, 0,100)
RGB : (35, 31, 32)
Typography
Oswald brings a modern look to the brand while Footlight gives more of a traditional feeling to the brand. Balancing each other, creating contemporary and classic elements to the brands identity.
These initial designs are essential in refining and selecting the most effective elements from the hand-drawn sketches. They focus on showcasing the stairs and children in motion, capturing the concept of growth and progression at Butler Leadership Academy
Digital Drafts
In the final design process, I decided to take off the figures at the top. They were taking the attention away from the logo instead of being unified with the rest of the logo.
Final Logo
Print Products
Environmental Contact
