Happy Meal- Package Design
Brand Overview
Step into the enchantment of the season with our limited-edition Christmas Happy Meal! Our Magical Christmas Happy Meal box is designed with a whimsical winter wonderland featuring snow-covered trees, and a jolly Santa that will make your holiday moments extra special. Inside, you'll find your favorite Happy Meal classics, freshly prepared to warm your heart and fill your tummy, along with a delightful holiday-themed toy that adds a sprinkle of holiday magic to your day.
Concept Origins
The McDonald's Happy Meal package redesign was an exciting project initiated as part of a design concept class, where we were tasked with creating a themed Happy Meal box. I chose a Christmas theme to capture the festive spirit and bring joy to children during the holiday season. The concept aimed to transform the traditional Happy Meal experience into a magical and memorable holiday celebration.
Process Work
The sketches for the McDonald's Christmas-themed Happy Meal package were crucial in bringing the festive concept to life. Several ideas were explored to ensure the box would capture the holiday spirit effectively. One of the key sketches included transforming the iconic McDonald's golden arches into a festive bow, adding a playful and seasonal twist to the familiar logo. Other sketches featured snowflakes and snow-covered landscapes to evoke a winter wonderland feel, as well as scattered gifts around the box to enhance the excitement and joy associated with Christmas.
Sketches
The color palette for the McDonald's Christmas-themed Happy Meal package was carefully chosen to blend the classic McDonald's brand colors with festive holiday hues. The primary colors used were red, iconic to the McDonald's brand, serving as the base color, providing familiarity and brand recognition. Yellow complements the red and adds warmth and cheerfulness, reminiscent of holiday lights and decorations. White was incorporated to evoke the purity of snow and to create contrast, making the festive elements stand out against the vibrant red and yellow.
Color Palette
Hex Code : #DA291C CMYK : (0, 95.34, 100, 0) RGB : (218,41,28)
Hex Code : #FFC72C CMYK : (0, 19, 89,0) RGB : (255, 199, 44)
Hex Code : #FFFFFF CMYK : (0 0, 0, 0) RGB : (255, 255, 255)
The typography for the McDonald's Christmas-themed Happy Meal package was chosen to ensure readability while adding a festive touch:
Helvetica Bold for the primary font for headings and important text elements the font is clean, modern, and highly legible, which ensures that key messages stand out and are easily read by children and parents alike.
Berkshire Swash for the secondary font for decorative elements, such as holiday greetings or special festive messages. The font is elegant and playful with a distinctive swash style, adding a whimsical and festive flair to the design.
Typography
The digital drafts for the McDonald's Christmas-themed Happy Meal package began with a vision of a winter wonderland, complete with blue skies and a festive atmosphere. The initial drafts were created to bring this concept to life, exploring various design elements and layouts to capture the magic of the holiday season.
Digital Drafts
The final version of the happy meal allowed the original colors of McDonalds shine through. The iconic red and yellow colors help the christmas packaging keep the brands identity while also promoting the limited edition christmas theme. I added more christmas decorations and some of the happy meal icons and slogans we know and love.
Final
Production Dielines
Environmental Mockups
